Ikea’s hilarious X-rated branding fail

IKEA is selling a rather dull electronic transformer which appears to have the name "slut".

But there's a logical reason why the product seems to have this rude-sounding moniker, reports The Sun.

The gizmo is actually part of a range called Ansluta, which includes a $30 transformer used to power three lights at a time.

But in a branch of Ikea in Burbank, California, the product's label was allegedly curved around it so that the word "slut" was clearly visible.

Entrepreneur Simon Rockman, who runs a firm called Fuss Free Phones, shared a picture of the X-rated plug extension on his blog.

He claimed the picture showed three plugs labelled with the word in the store's returns department, which is often used to get refunds for furniture or pick up spare parts which weren't included in the box.

"In this case the bit which was missing was common sense," he joked.

Mr Rockman wasn't the only person to make the discovery, with many social media sharing similar pictures from Ikea stores around the world.

The naming team at Ikea uses a database of Swedish words to assign names to its new products, although there are some exceptions.

Swivel chairs are given Scandinavian boy names, for instance, while kitchen accessories such as frying pans are named after fishes and mushrooms.

This story first appeared on The Sun.