Kim ‘unrecognisable’ with bold new look
Kim Kardashian looked unrecognisable as she swapped her usual brunette locks for a platinum-blonde look while posing in a corset for a new shoot.
The 38-year-old has revealed a bold new look for her latest collection for her make-up brand KKW Beauty.
The reality star, who just appeared in the season 16 finale of Keeping Up With The Kardashians - which is available to stream on Foxtel - donned a form-fitting leather garment featuring hues of red and orange to mimic flames for her Sooo Fire Collection.
Captioning the shot, Kim, who held a lit match in her mouth, wrote: "The new Sooo Fire Collection by @kimkardashian features the ultimate glam essentials to create a gorgeous fiery look."
The beauty mogul's fans believed she looked as though she was emulating a superhero from the Avengers franchise, while others were astounded by the new look.
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So excited to announce my new @kkwbeauty Sooo Fire Collection!!!🔥 The new collection includes a 10-pan metallic eyeshadow palette, 3 eyeliners and 3 glosses with a brand new formula. I wanted to create something that was fun, and completely different than what we have done before. Wait until you see this packaging!!! I’m so excited to see all of the looks you can create with this collection. Coming to kkwbeauty.com on Friday, 07.19 at 12pm pst #kkwbeauty
One fan penned: "Why does she look like she's trying to join the Avengers."
"Kim this looks nothing like you," another said.
A third wrote: "Why do you look sooo different?"
Her new collection, which launches on July 19, features three gloss shades in Flammable, Extinguish and Radiate that boast a brand-new formula.
The complete range also includes the Sooo Fire Eyeshadow Palette, which boasts 10 matte and metallic shades as well as three new eyeliners.
KKW Beauty launched in 2017 with her contour kit and has since launched an array of products, including Kim's much lauded body make-up.
However, Kim hasn't been without scrutiny lately after she apologised and vowed to rename her latest venture - a shapewear brand named Kimono.
Last week, she announced the new launch, but soon after she tweeted the announcement, criticism about the chosen name poured in and it sparked major cultural appropriation backlash.
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Finally I can share with you guys this project that I have been developing for the last year. I’ve been passionate about this for 15 years. Kimono is my take on shapewear and solutions for women that actually work. I would always cut up my shapewear to make my own styles, and there have also been so many times I couldn’t find a shapeware color that blended with my skin tone so we needed a solution for all of this. The third pic is the solution short. I developed this style for all of those times I wanted to wear a dress or skirt with a slit and still needed the support. Introducing Kimono Solutionwear™ for every body. Coming Soon in sizes XXS - 4XL in 9 shades. I can’t wait for you to feel this fabric!#KimonoBody @kimono Photos by Vanessa Beecroft
The mum-of-four tweeted: "Being an entrepreneur and my own boss has been one of the most rewarding challenges I've been blessed with in my life.
"What's made it possible for me after all of these years has been the direct line of communication with my fans and the public.
"I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me.
"When I announced the name of my shapewear line, I did so with the best intentions in mind.
"My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.
"I will be in touch soon. Thank you for your understanding and support always."
People of Japanese heritage have been angered by the reality star's new project and accused her of "disrespecting" their national dress.
This article originally appeared on The Sun and was reproduced with permission