Lions Gate feasts on Hunger Games
SHARES in the Canadian movie studio Lions Gate jumped nearly 10 per cent in pre-market trade yesterday after its new film The Hunger Games smashed box-office records by taking $155m in its opening weekend in America.
Analysts said the futuristic thriller had the highest-grossing opening weekend of any 'non-sequel' movie.
Only two other films have had a bigger US opening weekend - last year's Harry Potter finale on $169m and the 2008 Batman movie The Dark Knight with $158m - but both were existing franchises. The Hunger Games also topped the UK box office with 4.85 million pounds sterling in revenues.
The film, which stars Jennifer Lawrence and Woody Harrelson, is about a teenager who has to compete in a televised death match.
The success will be a big boost for Nasdaq-listed Lions Gate. Its shares have risen by nearly a third in the six weeks leading up to the film's debut as the buzz around The Hunger Games began to mount, aided by a big marketing campaign on social media sites such as Facebook and YouTube.
However, by yesterday afternoon trade, its shares were up just 2 per cent at $14.85 amid profit taking.