The ad has sparked a war of words between 13Cabs and Uber.
The ad has sparked a war of words between 13Cabs and Uber.

Taxi company faces backlash after trying to attack Uber

TAXI company 13Cabs has come under fire for allegedly falsifying a $276 Uber receipt promoted on social media as part of its "no surge" advertising campaign.

13Cabs posted the image of the receipt to its Facebook page on Friday, ostensibly in an attempt to find its owner to gift them a taxi voucher.

"Do you know this person!?" the post said.

"If so, we want to gift them a $400 13CABS voucher to make up for being surged nearly 4x this morning for a trip from the CBD to the Airport by a certain 'Ride Share' company.

"This Driver receipt came across our desk and we're looking for the other half - so if you can prove you were the Passenger for this ride, get in touch and we'll help make a rainy day a little brighter. #13CABS #NoSurge"

Uber has angrily hit back, slamming the receipt as "an obvious Photoshop job".

"It is missing the booking fee line item, which is standard on normal Uber receipts," a spokesman said. "The base fare of $91.55 can only be accurate if was a three-plus hour trip to the airport given our time and distance rates on UberX."

In response to Facebook commenters calling fake, 13Cabs said "to the best of our knowledge" it hadn't been Photoshopped and encouraged people to "Google it a bit" if they didn't believe it could happen.

"To be 100 per cent honest our small team felt your exact same disbelief that this must be fake, but we've verified the sources and this is in fact correct," the company wrote.

"Which is why we've taken it upon ourselves to act and try identify this poor soul who has been slugged with this fare. So please if you happen to know anyone that was recently affected by surge pricing during yesterday's storms (01/12) please point them our way."

Blainey Woodham

Many were still not convinced, with one person describing the post as "blatantly fake" and the "last gasp of a dying industry", and another accusing 13Cabs of "resorting to some shady marketing tactics".

"I'd rather pay the 4x surge and go home in a clean modern car with a friendly driver that knows where he's going rather than a s***box 13Cabs rubber-coated stinking taxi with the driver constantly mumbling into his earpiece," one commenter wrote.

"Uber is the best thing to happen to the industry, you brought it on yourselves for taking the p*** out of us for years."

In a statement, a 13Cabs spokesman said the receipt was "provided by a ride share driver late on Friday". "The receipt shows what the driver earnt, and demonstrates the price surge was 3.9 times the basic fare," he said. "We have no reason to believe the receipt is anything but authentic."